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At Lifefy we are guided by three principles

Social Responsibility
We support projects that aim to improve the quality of life in a community

Economic Responsibility
We encourage traditional craft as a means for economic independence.

Environmental Responsibility
We follow a balanced approach towards sustainable development, and protection of environmental heritage.
SNAPSHOTS
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Sustaining the Traditional Argan Oil Trade & Preserving the Argan Trees
We follow a balanced approach towards sustainable development, based on the protection of Morocco’s heritage, the Argan forests, and valuing its produce.

Women Co-operative Community Traditional Trade of Crushing Argan Nuts for Livelihood Empowering the Berber Women
Lifefy is preserving the craft's tradition of "crusher women", which allows them much needed economic independence.

Contributing to the livelihood of Morocco's local community
We support projects that aim to improve the standard of education in the region, slow down the rural exodus, and stop the spread of the desert into this beautiful area.
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Morocco, Damascus Rose Valley, Keelat M’gouna
El-Keela M’gouna (Valley of the Roses) is known especially for its roses. Stunning landscapes in a quiet town. It is one of the well known tourist spots and landmark. If you love Rose Oil, you must not miss this Rose Valley. Adorn with splendid landscapes and its inhabitants, it is rich in the Moroccan traditions and the Berber culture

A Moroccan's Harvest
Rose Festival during May is the harvest season. You will get to see the local woman selling the bottles of rose water.

Damascus Roses
The extracts from these roses to make Rose water is so natural, pure and refreshing that it can be sprayed in the eyes and it is a natural skin care toner. Encounter the refreshing rose water while traveling around the desert dusted streets of Morocco. It will be a totally unique experience.
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Israel Dead Sea, Nature's Mineral Rich Resource
Dead Sea is natural resource rich in mineral compositions and salt crystals. These extracts provide therapeutic benefits and used in cosmetic applications to treat various skin conditions.

Dead Sea Mineral Rich Mud Mask
Dead Sea Mineral Mud is a natural produce harvested from the mineral-rich Dead Sea. It is made into topical cosmetic products as it detoxifies and draws out impurities and oil elements. The Dead Sea Mineral is a natural astringent as it tightens, shrink pores and exfoliates dead skin, thus, purifies the body.